Trade file · Furnishing
Hospitality Radar follows 5,780 hotel projects in planning, construction and renovation. For sanitaryware and fittings, about 700 of them are being specified right now, while the products are still being chosen, and about 460 are buying. A product that is already in the spec goes into the tender with the best odds.
Hotel projects entering specification for sanitaryware and fittings, by quarter.
Hotel projects entering the purchasing window for sanitaryware and fittings, by quarter.
Estimate from each project's opening year and typical lead times for this trade. Later quarters fill up as new projects are announced, so a lower bar further out is not a falling market.
Cities with the most hotel projects being specified for this trade right now. The city file opens with your trade on top.
Projects being specified now or entering specification in the next 12 months, by region.
Share of projects with a known class. Our coverage is strongest in upscale and luxury hotels; midscale and select-service projects are being added.
For sanitaryware and fittings, specification typically runs from 30 to 20 months before opening and purchasing from 24 to 14 months before opening. There are two ways into a project: through the specification or through the tender. A product that is already in the spec goes into the tender with the best odds.
The interior design studio specifies bathroom fixtures and finishes in coordination with the architect, but for branded hotels the franchise's design and FF&E standards override designer preference and restrict choices to approved product lists. Purchasing runs through an FF&E procurement firm or general contractor on behalf of the owner, once the brand has signed off on the specification.
Right now, 700 projects are in the bathroom specification phase and open to supplier input before the brand locks in approved products.
Suppliers increasingly ship complete bathroom pods, built off site to exact specification, for installation into new hotel builds. The approach consolidates plumbing, electrical and finishing work into one factory step and helps developers work around skilled labour shortages on site.
Source: hospitalitynet.org
NKBA's 2026 Bath Trends Report finds that three in four surveyed professionals see hotel-style wellness features, such as heated towel rails and dedicated shower seating, spreading into residential bathrooms. The finding confirms that spa-inspired guestroom bathrooms set the reference point the wider market now follows.
Source: nkba.org
Half of design professionals surveyed by NKBA expect smart toilets and bidets to become more common, and a quarter expect smart mirrors with integrated displays. For hospitality suppliers, that shifts specification conversations toward electronics and connectivity alongside ceramics and fittings.
Source: nkba.org
Brand-driven renovation programmes increasingly favour converting bathtub combinations into walk-in showers, a change several major chains now prioritise within their property improvement plans. The conversions are cheaper and faster to install than tub replacements and have become a standard renovation scope item rather than an exception.
Source: hotelmanagement.net
NKBA's 2026 Bath Trends Report finds that lighting quality is a top priority for 91 percent of professionals and that 72 percent report more space allocated to wellness zones within the bathroom footprint. Floor plans for new guestrooms increasingly reflect that shift at the expense of other room space.
Source: nkba.org
Furniture1,190 specifying now
Lighting1,190 specifying now
Textiles & curtains1,190 specifying now
Beds & mattresses950 specifying now
OS&E & tableware950 specifying now
Flooring1,080 specifying now
Art1,080 specifying nowEvery Monday: new signals, a city and a trade in numbers. Free, one click to leave.
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As of November 2026. Figures are estimates, rounded, and recalculated with every update of the radar.