Trade file · Operations
Hospitality Radar follows 5,780 hotel projects in planning, construction and renovation. For spa, pool and leisure facilities, about 590 of them are being specified right now, while the products are still being chosen, and about 1,570 are buying. A product that is already in the spec goes into the tender with the best odds.
Hotel projects entering specification for spa, pool and leisure facilities, by quarter.
Hotel projects entering the purchasing window for spa, pool and leisure facilities, by quarter.
Estimate from each project's opening year and typical lead times for this trade. Later quarters fill up as new projects are announced, so a lower bar further out is not a falling market.
Cities with the most hotel projects being specified for this trade right now. The city file opens with your trade on top.
Projects being specified now or entering specification in the next 12 months, by region.
Share of projects with a known class. Our coverage is strongest in upscale and luxury hotels; midscale and select-service projects are being added.
For spa, pool and leisure facilities, specification typically runs from 36 to 24 months before opening and purchasing from 18 to 8 months before opening. There are two ways into a project: through the specification or through the tender. A product that is already in the spec goes into the tender with the best odds.
Spa area and concept are set early by the architect together with a specialized spa or wellness design consultant, since pool structure and water treatment are structural decisions. Procurement then runs through the general contractor or a specialist spa fit-out contractor, usually split into separate packages for pool construction, sauna and steam, and, for resorts, water park equipment, with international brand standards setting minimum floor areas and room programmes for branded hotels.
Spa concepts lock in 24 to 36 months before opening, but pool, sauna and water park packages are still awarded much closer to completion. 590 projects are specifying now, giving suppliers a narrow window to get in before the brief is fixed.
Global Wellness Institute reports a 2026 shift toward shared sauna, steam and cold-plunge circuits instead of single treatment rooms. Hotels are investing in multi-hour hydrothermal journeys rather than isolated spa bookings.
Source: globalwellnessinstitute.org
Hotels are repositioning wellness as a core guest experience rather than a basement amenity, with select suites adding onsen-style soaking tubs and in-room steam setups. The shift pulls wellness investment into the room product itself, not only the spa floor.
Source: globalwellnessinstitute.org
Wellness real estate grew at 19.5% a year between 2019 and 2024, nearly four times faster than global construction overall. Spa and wellness space is shifting from an amenity to a core development driver for new hotel projects.
Source: globalwellnessinstitute.org
HVS benchmark data shows luxury and upper-upscale hotels operating 11 to 13 treatment rooms on average, with resort rooms built nearly three times larger than city hotel rooms. Spa specification therefore differs sharply by hotel type, not only by star rating.
Source: hvs.com
A full spa and common area renovation was completed in five months to meet a fixed reopening date, compared with a two to three year specification window for new-build spas. Suppliers serving renovation projects face a much tighter and later buying window.
Source: cushmanwakefield.com
Kitchens, bars & laundry960 specifying now
Outdoor & landscape1,050 specifying now
Fitness910 specifying now
Pre-opening & brand1,040 specifying nowEvery Monday: new signals, a city and a trade in numbers. Free, one click to leave.
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As of November 2026. Figures are estimates, rounded, and recalculated with every update of the radar.