Trade file · Operations
Hospitality Radar follows 5,780 hotel projects in planning, construction and renovation. For fitness equipment, about 910 of them are being specified right now, while the products are still being chosen, and about 570 are buying. A product that is already in the spec goes into the tender with the best odds.
Hotel projects entering specification for fitness equipment, by quarter.
Hotel projects entering the purchasing window for fitness equipment, by quarter.
Estimate from each project's opening year and typical lead times for this trade. Later quarters fill up as new projects are announced, so a lower bar further out is not a falling market.
Cities with the most hotel projects being specified for this trade right now. The city file opens with your trade on top.
Projects being specified now or entering specification in the next 12 months, by region.
Share of projects with a known class. Our coverage is strongest in upscale and luxury hotels; midscale and select-service projects are being added.
For fitness equipment, specification typically runs from 12 to 7 months before opening and purchasing from 9 to 3 months before opening. There are two ways into a project: through the specification or through the tender. A product that is already in the spec goes into the tender with the best odds.
Fitness areas are specified by the owner, architect and the brand's design and standards team during design development, against a brand standard such as Hilton's Fitness Guidebook or Marriott's fitness center standard. Equipment is then ordered from an approved supplier list by the FF&E procurement contractor or operator, not chosen freely by the property.
Fitness equipment is ordered 3 to 6 months before opening, well ahead of most other FF&E categories. Suppliers who wait for a tender notice are already too late.
Hotel fitness areas are increasingly planned next to spa, pool and recovery zones rather than isolated in a back of house equipment room. Recovery stations are being added inside the fitness area itself, not only the spa.
Source: togo.hotelbusiness.com
Hotel gym design is moving away from rows of cardio machines in a basement toward open functional training and mobility space. One cited property places an 18.5 sqm gym on an upper floor with full height glazing instead of underground.
Source: hoteldesigns.net
Hilton, Westin, Kempinski and Kimpton now sell dedicated fitness room categories built around Peloton or Technogym equipment. Guest demand backs the shift: most travellers try to keep training while away, and many will pay a nightly premium for the equipment.
Source: athletechnews.com
Wellness operators are adding cryotherapy, infrared sauna, compression and cold plunge directly into fitness and spa areas, with some properties dedicating a fifth of their footprint to these zones. SIRO markets itself as the first dedicated recovery hotel brand built around this shift.
Source: spabusiness.com
Wellness is a loud marketing theme in branded residences, but only around 21% of their advertised amenities actually qualify as wellness features. Fitness suppliers should treat the wellness label as a sales hook, not a reliable predictor of equipment budget.
Source: hospitalitynet.org
Kitchens, bars & laundry960 specifying now
Spa, pool & leisure590 specifying now
Outdoor & landscape1,050 specifying now
Pre-opening & brand1,040 specifying nowEvery Monday: new signals, a city and a trade in numbers. Free, one click to leave.
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As of November 2026. Figures are estimates, rounded, and recalculated with every update of the radar.